I suspect that there is less to this story than meets the eye.  Nonetheless, it is tres amusant:

Somewhat recently there were multiple mermaid sightings off the coast of Kiryat Yam (near Haifa in Northern Israel) which prompted the town to offer up a $1 million reward for anyone who could prove the mythical creature exists. Once this news traveled all the way to New York, the Brooklyn-based Mermaid Medical Association got involved.

[T]hey're actually suing the town for defamation, because they exist in order to defend the rights of mermaids worldwide.
 


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